This project was inspired by a Japanese concept of Wabi Sabi. Wabi-sabi is a concept that teaches us to search for the beauty in imperfection and accept the natural cycle of life. It reminds us that all things including us and life itself, are impermanent, incomplete, and imperfect. Perfection, then, is impossible and impermanence is the only way. My goal therefore was to try to capture this concept in the typography animation meanwhile still keeping it easily customisable and adaptable for each customer